OK Go have become the kings of viral music videos. After their revolutionary music video for "Here it Goes Again", which featured the band performing choreography on treadmills, they've consistently delivered fresh, interesting videos that are perfect for viral audiences. It's interesting that the band makes low budget, innovative videos instead of the large scale productions most music stars put out. And although they don't have as big a following as Britney Spears for example, the critics have embraced their creative music videos, and OK Go has garnered a cult following awaiting their next viral creation.
Here it Goes Again Video
This Too Shall Pass Video
White Knuckles Video
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